Veranstaltung |
SWS/ECTS |
Dozent |
Semester |
Sales Management |
Management and Economics |
– Praktika – |
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Berufspraktische Tätigkeit
|
6/10 |
Wieseke |
WiSe + SoSe |
|
|
Research Internship |
3/5 |
Wieseke |
WiSe + SoSe |
|
|
– Seminare – |
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Empirical Sales and Marketing Seminar: Künstliche Intelligenz im Vertrieb und Marketing |
3/5 |
Wieseke |
unregelmäßig |
|
|
International Sales Module I |
3/5 |
Cron |
SoSe |
|
|
Sales Force Digitalization |
3/5 |
Schmitz |
WiSe |
|
|
– Vorlesungen (+ Übungen) – |
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Module der Fakultät für Psychologie |
3/5 |
Fakultät für Psychologie |
WiSe |
|
|
Negotiation Management |
3/5 |
Wieseke
|
WiSe + SoSe |
|
|
Sales and Marketing Research Methods |
6/10 |
Wieseke |
WiSe |
|
|
Sales and Marketing Theory |
3/5 |
Wieseke / Schmitz |
SoSe |
|
|
Sales in Business-to-Business Markets (Vorlesung und Übung) |
3/5 |
Schmitz |
WiSe |
|
|
Sales in Business-to-Business Markets (Praxisprojekt) |
3/5 |
Schmitz |
WiSe |
|
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Sales Manager Perspective: Managing the Sales Force |
3/5 |
Schmitz |
WiSe |
|
|
Salesperson Perspective: Managing the Personal Selling Process |
3/5 |
Schmitz / Wieseke |
SoSe |
|
|
Strategic Decisions in the Sales Organization
|
6/10 |
Wieseke |
SoSe |
|
|