Clara Hoffmann

Clara Hoffmann, M.Sc.

Wissenschaftliche Mitarbeiterin

Publikationen

  • Hoffmann, Clara, Sascha Alavi, and Christian Schmitz (2022), “Sales Manager Encouragement Behavior in Value-Centered Business Models,” European Journal of Marketing, 57 (3), 771-793.

  • Nestler, Lisa, Clara Hoffmann, and Jens Poeppelbuss (2021), “Understanding and Defining the Corporate Influencer in Business-to-Business Sales – First Insights from an Interview Study,” ECIS 2021 Proceedings Research-in-Progress Papers, 26.

  • Nestler, Lisa, Clara Hoffmann, Jens Poeppelbuss, and Christian Schmitz (2022), “Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study,” ICIS 2022 Proceedings Short Paper, 5.

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Ruhr-Universität Bochum