International Sales Module I

Aufgrund der aktuellen Situation wird die Deadline für die Bewerbungen auf den 14. April 12:00 Uhr verschoben.

Umfang 5 ECTS
1 Modulbestandteil
1. Modulbestandteil International Sales Module I
Dozenten William Cron
Betreuender Mitarbeiter/in
Vorlesungsnummer 074 516
Art und Dauer Blockveranstaltung
Zeit und Ort 02.06.2020 – 06.06.2020

Hinweis: Die Veranstaltung findet in den Pfingstferien statt!

1. Veranstaltung 02.06.2020, 09:00 Uhr GD 02/107

Persuasion in Personal Selling:
Venture Strategy Bikes simulation: In the Venture Strategy Bikes simulation, students provide the seed capital to start-up an innovative new product line. The class will be tasked to develop a new, niche market – 3D printed, carbon fiber bikes. These bikes are light, strong, and very affordable. And, they can be customized to each customer’s physical and performance requirements.
The Venture Strategy Bikes simulation provides students with a safe virtual environment where they can experience what it takes to be an entrepreneur as they start-up a new business. Just like in the real business world, students will analyze the market and evaluate various business opportunities. They will develop the initial business strategy and launch their new firm.
The students will design and test market their innovative new consumer product, study customer feedback and competitive data and make adjustments to their strategy and tactics. Midway through the exercise, they will be able to pitch their plan to outside investors in order to attract additional funding for their new firm. Students will manage their strategy in a fast-paced market where innovation is essential, customers demanding and competition fierce, with the goal to build a profitable new company. This business game exposes students to all the aspects of entrepreneurship including:

  • Strategic Planning and Management
  • Brand Design
  • Pricing
  • Ad design & Media Placement
  • Internet Marketing
  • Sales Force Management
  • Human Resources
  • Production
  • Distribution
  • Cash Flow
  • Pitcing to Investors
  • Learning to pivot in response to market surprises

Sprache: Englisch
Die Teilnehmeranzahl für dieses Seminar ist begrenzt. Bitte sendet darum euer Bewerbungsformular, eine Notenübersicht und euren Lebenslauf bis 14. April 2020 um 12:00 Uhr, per Mail an
75% Planspiel, 25% Präsentation
Termin der Abschlusspräsentation: 06.06.2020 (Samstag)